Crocs, Inc., a leisure footwear firm, filed a trademark application on Jan. 11 to expand its brand into the NFT mania.
According to public filings, crocs "footwear, clothes, purses, accessories, and charms for embellishing" non-fungible tokens would all be covered. According to the USPTO application, software for sending, receiving, and exchanging these digital assets, as well as an online store for selling them, would be helpful.
According to one well-known crypto-intellectual property lawyer, the registration is a strong indication that Crocs is planning to issue NFTs.
Crocs isn't the only shoe company experimenting with digital wearables: Nike, Adidas, and Under Armour have released NFT footwear in recent months. Consumers eager to flaunt their digital kicks on platforms like The Sandbox and Decentraland spent millions of dollars.
NFTs might be a lucrative new market for Crocs, which had a banner 2021 with a 67 per cent year-over-year revenue increase. In the company's Jan. 11 earnings call, executives discussed the company's digital-first strategy but made no mention of the metaverse.