H&M, a widely popular clothing company founded in Sweden, has revealed its virtual store in the metaverse. It would provide customers with a three-dimensional shopping environment to let you buy clothes for your digital identity.

H&M is known for providing high-quality clothing at affordable costs environmentally friendly. It is the second-largest clothing brand globally after Zara and the first retail clothing store in the metaverse. It is collaborating with the CEEK to make this happen.

The CEEK platform is built on the Ethereum blockchain, and CEEK City now offers a variety of immersive VR experiences, ranging from theatres and music halls to sports stadiums and bars. Purchases on the platform are made with the CEEK tokens. CEEK coins have a market cap of just over $700 million when fully diluted. The total quantity of CEEK coins is 744,176,729.25 coins, with a maximum supply of 1,000,000,000 coins.
Customers will travel through the store, select the items they want, and make a purchase. Consumers will be able to pay in CEEK currency for these items that can only be worn in a digital environment, but they will also be able to order them later from H&M's physical stores.