Binance Launches Live Trading
The feature launched months after pump.fun's livestreaming chaos forced the platform to temporarily shut down its video capabilities
Binance Square, the social media arm of the world's largest cryptocurrency exchange launched "Live Trading," a feature that lets users watch verified traders execute strategies in real-time while placing their own trades directly within the stream.
Let's break it down: Live Trading turns investing education into a livestream experience.
Here's how it works
Verified traders broadcast their trading sessions live
They explain their strategies as they buy and sell
Viewers can ask questions in real-time
Viewers can place their own trades without leaving the stream
Traditional trading courses suffer from a massive disconnect between theory and practice. You learn about support levels in a sterile environment, then panic when real money hits the market. Binance is aiming to address this disconnect with its new Live Trading feature. The tool gives users a front-row seat to observe how seasoned traders operate under pressure, offering insights that go beyond textbooks.
It’s a shift from passive learning to real-time participation, merging education with execution.
For Binance's 35 million monthly users, the feature represents something genuinely novel: the chance to learn and act simultaneously rather than in isolation.
The last significant foray into live streaming in the crypto space came from Solana-based platform pump.fun, which launched its "Stages" feature in August 2024.
The concept was similar, users could broadcast whilst promoting their memecoins.
Within months, pump.fun devolved into chaos. Users broadcast violent threats and animal abuse to inflate token prices. The platform became a cesspit of market manipulation disguised as entertainment.
The backlash was swift and brutal.
Revenue crashed from $33.83 million to $11.31 million in a single week
The feature was temporarily shuttered in November 2024
When it relaunched in April 2025, the damage was already done
“If they can keep the signal clean, this could be CT’s next high-volume feed. Let’s see if it cuts through or turns into another pump. fun mess,” one X user noted yesterday.
That caution is well-founded.
Binance has several advantages over pump.fun's chaotic experiment.
First, scale. Binance operates under stricter regulatory oversight and maintains robust infrastructure. The emphasis on "verified creators" suggests they're starting with trusted content providers rather than anyone with a smartphone.
Second, resources. Unlike pump.fun's freewheeling memecoin circus, Binance has the capital and expertise to implement serious moderation systems.
Here's the problem — scaling quality control to a global audience is monumentally difficult.
Real-time moderation across multiple languages and time zones requires enormous investment. One inappropriate stream featuring market manipulation could undo months of careful brand building.
The risks extend beyond content control.
Live trading during streams could amplify impulsive decision-making. Imagine watching someone make a quick $10,000 on a futures trade and feeling compelled to copy them immediately.
That's not education, that's gambling with extra steps.
This sentiment captures something important about modern investing culture. Younger traders, raised on social media, expect financial services to be interactive and community-driven.
But there's a fine line between education and entertainment — and an even finer line between entertainment and exploitation.
Traditional finance is already embracing social trading.
Platforms like eToro have built entire business models around copying successful traders. Even established brokerages are adding social features to attract younger customers. Crypto, with its 24/7 markets and volatile price action, represents the logical extreme of this trend.
The feature addresses genuine problems in financial education.
Most crypto traders learn through trial and error, an expensive process in volatile markets. Watching experienced traders navigate real-time conditions could genuinely help novices avoid costly mistakes.
Binance has the resources and reputation to avoid pump.fun's mistakes. But success will depend entirely on their ability to prioritise education over engagement metrics.