Visa is making multiple bets to become a crypto-friendly corporation. It is now launching an advisory practice to help its clients navigate the world of cryptocurrencies and their technologies. Visa is a pioneer in payments and is now taking strides in the crypto space. Visa has processed $3.5 billion in digital currency transactions through its crypto-linked card schemes just in a year from Oct. 1, 2020, to Sept. 30, 2021. In a recent survey conducted by Visa, 40% of crypto owners said they would be eager to switch from their current bank to one that offers crypto-related products in the next 12 months. 94% of people now have some awareness of crypto.