It's time to eat some bored apes!

You heard it right. American confectionery manufacturer Mars Inc announced launching a Bored Ape Yacht Club collection themed M&M's in partnership with the Universal Music Group (UMG) label 10:22PM. Such a cool way to promote 'mass' adoption!

The M&M's are based on KINGSHIP, and Mars will sell 10,000 packages of candies in gift boxes and gift tins.

Kingship is a "metaverse band" backed by music industry giant Universal Music Group, comprised of four characters from the Bored-and-Mutant Yacht Club NFT universes. Notably, each band member is supposed to have a unique personality.

The band has also released its own NFT "key cards" to provide exclusive benefits. NFT owners obviously have early access to products on M&M'S website.

"KINGSHIP is a group dedicated to the art of storytelling, so it was a great opportunity for us to both pay homage to rock'n'roll history, and one of the greatest bands of all time, but also create a unique fan experience for those that have joined this community at the start of their journey," said Celine Joshua, founder of 10:22PM and the creator of KINGSHIP.

The commercial rights thing is getting really interesting. Bored Ape images have also been used for fast food outlets, alcohol and marijuana packaging, clothing, collectibles, and more. We can't wait to see what comes next!

Binance and Mastercard Partner to Provide Crypto Payments at 90 Million Stores

In Argentina, you might soon be able to pay for stuff in crypto with Mastercard and Binance collaboration.

Binance is launching a cryptocurrency payment card (Binance Card), allowing users to use their holdings to make purchases at more than 90 million Mastercard merchants worldwide, in-store and online.

The card, issued by Credential Payments, will enable all new and current Binance users in Argentina with a legitimate national ID to make purchases and pay bills with cryptocurrencies, like Bitcoin and BNB.

The cardholders can:

  • Earn up to 8% in crypto cashback on eligible purchases and enjoy zero fees on ATM withdrawals.
  • Manage their cards through the card dashboard on the Binance App and website.
  • View their transaction history and access customer support via the card dashboard.

"We can unlock the full potential of blockchain technology when we make it easier to access + easier to use," says Mastercard's CEO Michael Miebach.

Samsung to Launch Crypto Exchange in 2023

From opening a virtual store in Decentraland to adding NFT functionality to its smart TVs, Samsung has been seriously betting on blockchain technology for the past few years.

Last year, Samsung's attempts to launch a crypto exchange were disrupted because they could not hire the right professionals. But the tech giant is not giving up.

According to recent reports, Samsung's investment firm (Samsung Securities) is considering launching a cryptocurrency exchange of its own next year.

Samsung is not alone. Mirae Asset Securities and five other domestic companies are also planning the same.

These entities are reportedly working together with South Korean financial bodies to gain licence, and the discussions are said to be in their final stages.