The US arm of crypto exchange Binance is constructing a presence in Portals, a metaverse platform based on the Solana blockchain. Here, Users can explore buildings and interactive rooms in Portals, creating a dense urban atmosphere.

Metaverses are a virtual world in which people can interact in the same way they do in the real world but on a digital level.

Companies have rushed into open metaverses like The Sandbox and Decentraland, both based on Ethereum. On the high-speed Solana blockchain, portals appear to be an early choice for catching metaverse frenzy.

Binance.US spokesperson Zachary Tindall said the virtual buildout is meant to be a gathering place for exchange users.“We are creating a space in the metaverse for the Binance.US community to come together...It’s the first of many steps we’re taking to be forward-looking as we build and reach our community in new environments.”

FTX US, the US branch of the crypto exchange, will also open an office in Portals. Raydium, Magic Eden, Audius, Bonfida, and other Solana projects will have a presence in the Portals metaverse, according to Lund, Portals head of community and partnerships.